Traditional marketing is becoming obsolete and companies are realizing this. This is why they are trying hard and injecting a lot of money in making their presence felt online. This also makes sense as we are now living in an omni-channel world where we don't search for information from just one source. We search for information from various sources.
Customers at the end of the day want credibility . They want to be absolutely sure that the company can be trusted. If a company is present on all channels this will add credibility to the company. Facebook is a platform that is used by millions of people around the world. Even the Fortune 500 companies are realizing this fact that is why they are spending a considerable amount of money on social media management.
One thing i would like to clarify here is that social media management is not only Facebook management. It involves several other platforms but my post is focusing only on Facebook.
The point i am trying to emphasis on here is that it is very important for a company ( large or small) to have presence on Facebook. It is an inexpensive way to promote your business and get your word out. Also, Facebook can generate brand awareness at a remarkable pace. Also, you can get in touch with your customers , answer to their queries and promote your business.
Other than that , it is sometimes important to have a Facebook page even if you feel that it is not useful for your company. This is because your competitors will be there. It is important to match competition sometimes just to add credibility to your business.
One thing i would like to clarify here is that social media management is not only Facebook management. It involves several other platforms but my post is focusing only on Facebook.
The point i am trying to emphasis on here is that it is very important for a company ( large or small) to have presence on Facebook. It is an inexpensive way to promote your business and get your word out. Also, Facebook can generate brand awareness at a remarkable pace. Also, you can get in touch with your customers , answer to their queries and promote your business.
Other than that , it is sometimes important to have a Facebook page even if you feel that it is not useful for your company. This is because your competitors will be there. It is important to match competition sometimes just to add credibility to your business.
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