Google Adwords VS Facebook Ads

I personally believe that advertising on Google Adwords is more fruitful as compared to advertising on Facebook. Facebook advertising is good if your ultimate goal is to generate brand awareness. Spending on Facebook can certainly get you some likes but the problem is that these likes might not convert into “potential clients”. Sometimes people just have a habit of liking a page on Facebook. Hence, there are a lot of fake likes too. Nonetheless, if you want to increase brand awareness and equity then I would recommend you to advertise on Facebook. However, if your ultimate goal is to increase sales then Facebook advertising is not that effective because primarily people don’t come on Facebook to see ads or search for products. Hence, the seriousness of Facebook users is highly questionable when it comes to spending advertising dollars on them!

On the contrary, I believe that your chances of making a sale or getting potential clients are significantly increased by advertising on Google Adwords. This is because whenever people want to purchase a product online or search for information they use Google. Also, if someone is using Google to search for a product let’s say “bicycle” this shows that the person has a particular “need” that he wants to fulfill. The intention is to buy a product that is why he/she is searching for information. Hence, if you advertise bicycle companies on Google then chances are that the person might land on your webpage.

The thing that I am trying to tell is that if you advertise on Google then your chances of getting true potential customers increase as compared to advertising on Facebook.