Apple and Ferrari : The Power Of Design

Design is the single most important feature of any product. If your product is beautifully designed chances are that it will attract people’s attention and sell well. After all let’s face it no one pays attention to a poorly designed or ugly product. We humans are attracted towards beauty and if your product looks good then it will succeed in getting people’s attention.

When I talk about design the two companies that come immediately to my mind are Apple and Ferrari. Both these companies manufacture beautiful products, products that you can’t take your eyes of. When apply launched the first iPod it was unique , and even before using the product people fell in love with its design because that was the first thing that they saw. This created buzz & excitement and people just had to buy that product. Same goes for Mac Book. No other laptop, before the introduction of Apple Mac Book was designed like it. When it came out people were WOWED by its unique looks and they had to buy it. Similarly, Ferrari is like a beautiful girl. Its design is so stylish and classy that people dream to buy that car. After all, Ferrari does not sell cars, it sells dreams. From the sound of the engine to the sound produced while closing the doors, Ferrari is absolutely beautiful.

The point I am trying to make here is that it is the design that people look at even before purchasing a product. Off course other features such as the quality of the product and functional benefits offered by it are also important but if your product looks good it will get people’s attention immediately. Also, your sales are likely to increase if the design of your product is good.

Even if you are a new company you should try to invest in design. I know some of you will say that new companies or start-ups don’t have that kind of cash to invest but I strongly believe that here is where creativity and innovation comes into play. For example take the example of METHOD which is a company that makes cleaning supplies. They focus on minimalistic product design. Over the years this company has grown into a $100 million company. The founders of this company at the time realized that all cleaning products had a boring/usual design. There was nothing exciting about these products hence they decided to launch their own cleaning products in unique designed bottles, the rest is history.

The bottom line is that product design plays a crucial role in the overall success of a product. Hence, invest in product design and try to make your product look unique.